The more people we reach to raise awareness and promote adoption, the more animals we can help save. We planned to participate in the promotion around the film to reach dog-loving movie goers. Our involvement with the movie A Dog’s Purpose was from a marketing aspect.

Kindness: To demonstrate compassion and respect for all living creatures.

Golden Rule: To treat all living things as we ourselves would wish to be treated.

Two of our guiding principles also offer clarity into the way we approach our partnerships: Every partnership we enter into is fully vetted and held to the high standards of our partnership policy. Shortly after the video went viral, The Best Friends Animal Society released a statement explaining that they had discontinued their association with the film:īest Friends was founded on the belief that every animal has intrinsic value. That means you can give twice the love and care to a dog who needs it with just one gift. Now through February 28, when you sponsor a dog who’s waiting for a home, Universal Pictures will match your gift, up to $25,000. The scene that was likely shot in the leaked video can be briefly glimpsed in the movie’s trailer at the 1:30 mark:Īccusations of animal abuse on the set of A Dog’s Purpose are particularly jarring, as Universal Pictures used the movie to promote animal adoptions and promised to match donations to the Best Friends Animal Society:īest Friends Animal Society is partnering with Universal Pictures and A Dog’s Purpose to help more homeless pets find forever homes. Although none of the actors in the movie can be seen in clip displayed here, TMZ reported that director Lasse Hallström was on set during the incident.

A dogs purpose torture